






The updated fair‑fish position paper on the electrical stunning of fishes is here!
fair‑fish examines the current state of the debate and explains electrical stunning and how its effectiveness can be assessed from a fish welfare perspective. The paper also explores how consciousness in fishes is currently assessed and which questions remain open.
The paper concludes with fair‑fish’s position: we believe that electrical stunning should neither be rejected outright nor adopted uncritically. It requires ongoing expert discussion, species-specific validation, transparency about open questions, and further improvements to current practice.
Download the paper: Status of Discussions about Ethical Slaughter Methods for Fishes
This paper explores how people think about buying fish, and why many consumers, despite good intentions, still choose products that do not support the welfare of fishes. Research shows that while people increasingly care about sustainability and origin, they often know very little about how fishes are farmed, caught or killed. Concepts like “fish welfare” or “humane slaughter” are unfamiliar to many.
The paper identifies the main factors that shape purchasing behaviour: personal values, trust in labels, perceived quality, price sensitivity and social norms. It also describes three consumer groups: those who care but feel overwhelmed, those who show little interest in fish welfare, and those who are already actively engaged.
One key finding is that many consumers would be willing to pay more for better fish welfare, but only if information is clear, simple and trustworthy. The study shows how communication can help people make informed, responsible choices and how fish welfare can become more visible in everyday purchasing decisions.
Download the paper: 2025. Aurelia Philipps. From Catch to Shopping Cart.
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