My purchase: an active decision
When I buy a certain fish, it is at the same time an appeal to the trade: Product is a success! Order more!
Many consumers are not really fully aware of the impact of their own shopping behaviour. But retailers and restaurateurs don't just offer anything randomly, they orient themselves to demand. So with smart shopping and targeted demand, we can help move responsible products to the forefront —and not acceptable products to the background.
Smart shopping is a strategic action. It helps to change the offer in a way that eventually the responsible product seems closer at hand, even for a less conscious clientele.
Our fish test supports your shopping decision.